How Often Should Realtors Update Their Headshots? 5 Signs It’s Time

In real estate, you wouldn’t dream of leaving a listing online with outdated photos or incorrect details. So why do so many professionals hang on to the same headshot year after year?

Your professional image is your digital curb appeal—and it’s one of the first ways clients form an impression. So, let’s answer the question: how often should realtors update their headshots?

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A Good Rule of Thumb: Every 1 to 2 Years

Industry leaders and branding experts agree—every 12 to 24 months is the sweet spot for refreshing your headshot. Why? Because in a competitive field like real estate, staying current isn’t just about your listings—it’s about you.

If your current photo is more than 2 years old or doesn’t reflect how you look today, it’s time to update. Clients want to feel confident they’re meeting the same polished professional they saw online.

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5 Signs It’s Time for a New Headshot

You may not notice how much you’ve changed over the years, but your clients will. Here are five clear signs you’re overdue for a refresh:

1. Your photo is 2+ years old
   Styles shift, lighting trends evolve, and so does your personal brand. Keep it fresh.
2. You’ve changed your hairstyle, glasses, or appearance
   Even subtle updates to your look can make your current headshot feel outdated.
3. Your business brand has evolved
   If your marketing now leans more modern, minimalist, or high-end, your headshot should match that tone.
4. You’ve switched brokerages or earned a new designation
   New milestones deserve new imagery—something that reflects your elevated status.
5. You’re not proud to share your current headshot
   If you’re cropping group photos or using filters, your visual brand is doing you a disservice.

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Staying Competitive on Zillow and Beyond

Think about how you browse Zillow or LinkedIn. You stop scrolling for agents who look confident, approachable, and professional. That doesn’t happen by accident—it’s the result of intentional branding and modern photography.

Realtors who refresh their headshots regularly are often:

• More likely to attract qualified leads
• Perceived as more polished and trustworthy
• Aligned with current trends and consumer expectations

In a fast-moving market, your image should move with you.

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What a Fresh Headshot Says About You

Clients associate your photo with your reliability and attention to detail. A crisp, up-to-date headshot communicates that you:

• Take your business seriously
• Stay ahead of the curve
• Care about your reputation and presentation
• Value professionalism in every aspect of your service

At Zesty Orange Photography, we create headshots that are timeless but never dated. With expert posing, wardrobe guidance, and real-time expression coaching, your new portraits will feel modern, authentic, and powerful.

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When Your Headshot Matches Your Momentum

So, how often should realtors update their headshots? As often as your career evolves. Whether it’s a small change in your look or a major shift in your brand, an updated portrait tells the world: I’m active, I’m relevant, and I’m ready for what’s next.

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Refreshing Your Image Is Easier Than You Think

We’ve designed a refined, full-service experience that makes updating your headshot seamless and stress-free. You’ll leave our Austin studio with portraits that elevate your Zillow profile, your marketing materials, and your confidence.

Still unsure how often should realtors update their headshots? Ask yourself:
Would I list a million-dollar property with a blurry phone photo?
If the answer is no, your own image deserves the same care.

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Explore more tips from the National Association of Realtors on elevating your real estate brand and how often should realtors update their headshots.